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DIGITAL digest 2-01

February 2001

Marching Off to On Demand and VUE/Point

NEW YORK—The On Demand 2001 conference and exposition is slated to run at New York's Jacob Javits Convention Center from February 28 to March 2. Over the course of the event, corporate printing professionals reportedly will learn about improving customer relationship management (CRM), increasing response rates with 1:1 marketing, outsourcing successfully and lowering costs while driving sales. Print-for-profit professionals will gain insight into the best migration strategies, the newest technology, what the competition is doing, as well as what corporate customers want next.

The event managers have announced the addition of two more keynote sessions: "e-Printing Live: Is It for Real?" on Thursday, March 1, and "The Future of Print" on Friday, March 2. The panel for the first session includes Marc Olin, printCafe; Barbara A. Pellow, IKON Office Solutions; Rick Steele,; and Frank Steenburgh, Xerox Corp. The second session will feature Frank Romano, Rochester Institute of Technology; Neal Martini, LaserJet Business Printing division of Hewlett-Packard; C. Thomas Ashley, CAP Ventures; and Susan Prescott, Adobe Systems.

These sessions will follow the previously announced opening session, "Print 2010: A Vision of the Future of Graphic Communications," to be given by Bernhard Schreier, chairman of Heidelberg Druckmaschinen, and Charles A. Pesko Jr., managing director of CAP Ventures.

In addition to the three keynote sessions, the conference will feature 50 tutorial seminars, workshops and roundtables. The 2001 conference will also include two new targeted conferences—"e-Printing & Publishing" and "Dynamic Content."

The "e-Printing & Publishing" conference is intended to help attendees learn who the players are and how they differ, as well as where the market is heading and the services that are available. Session topics will cover determining a Web strategy, using Internet-based solutions to facilitate document outsourcing, print e-procurement and more.

The "Dynamic Content" conference will focus on what types of Web technologies are being leveraged for electronic delivery of information, and how these tools can be employed to increase customer communication and satisfaction. Among the planned session topics are building a portal to communicate with customers, managing digital assets, and using documents for enhanced processes and improved communication.

More than 250 vendors are expected to showcase their latest products and services in the On Demand expo hall. In addition, for the first time, Adobe will be showcasing its Adobe Solutions Network Pavilion on the exhibit floor.

For more information about On Demand 2001, visit or call (800) 331-5706.


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