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DIGITAL digest

February 2002
HP Looks to Get Good Press

After grabbing a lot of attention at PRINT 01, Hewlett-Packard's deal to acquire all the outstanding shares of Indigo quickly was overshadowed by its much larger and somewhat controversial bid for Compaq. However, HP management reports the Indigo purchase is still on track and has only been slowed by the U.S., Israeli and Dutch laws involved.


As vice president and general manager of Digital Publishing Solutions at HP, Bill McGlynn has been a point person for the Indigo acquisition. Assuming things go according to the original plan, the following Q&A with McGlynn offers some insights into what the deal will mean for HP, Indigo and their customers.

PI: How independently will Indigo operate from Hewlett-Packard?

McGlynn: Indigo will become a division of our Digital Publishing Solutions group and will continue to be led by the organization's current president, Rafi Maor. Rafi will report directly to me. As such, Indigo will be an integrated part of Hewlett-Packard, but will operate much as it does today as a standalone division focused on selling digital presses to the commercial printing industry.

PI: At PRINT 01 you talked about HP helping corporate clients to build effective enterprise operations. For what types of operations and how often do you expect this to include bringing an Indigo press in-house?

McGlynn: We will illustrate the power of digital printing as we work with a select number of our key enterprise accounts to reinvent the way they currently communicate with employees, customers and prospects. This reinvention will drive information to a wide range of devices—from PDAs to digital presses—utilizing the power of the Internet as part of an integrated information network.

We expect the bulk of their printed pages to be customized or personalized versions of current print collateral materials. Our belief is that, in most cases, these pages will continue to be produced by commercial printers, although on an HP Indigo digital press.

Commercial printers continue to play a very important role in the production of high-quality color documents because of their knowledge of color workflows and their ability to prepare, print and finish completed documents. Most corporations are very happy to leave this expertise in the hands of the printer. Therefore, we expect to focus our marketing activities on the enterprise and our selling activities on the commercial printer.

PI: You also talked about connecting with, or driving digital printing work to, commercial printers. Are you envisioning some kind of formalized print supplier network or co-marketing programs?
 

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