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CAMBRIDGE, MA—Pageflex Inc. and Xerox Corp. have entered into an agreement that gives Xerox the right to resell Pageflex’s Mpower and Persona variable-data software on a non-exclusive, worldwide basis. Pageflex software also will be incorporated into a soon-to-be-announced solution from Xerox for the personalized and customized printing market. (www.pageflexinc.com and www.xerox.com)
FAYETTEVILLE, AR—University of Arkansas Printing Services has added a new digital Xerox 6180 Book Factory system to its facility. Consisting of a digital printer and several binding units, the system was chosen by Rich Bundsgaard, director of printing services, after he researched a variety of alternatives.
The university is using the Book Factory to produce original books in small quantities and to handle reorders as required, thereby reducing the need to inventory copies. The system also is being used to produce longer runs of specialty pieces, such as sorority/fraternity directories. (www.xerox.com)
DORTMUND, GERMANY—The response rates for customized direct mail programs are nearly three times higher than standard mailings, suggests a study conducted by the International School of Management and sponsored by NexPress Solutions. The study compared two direct marketing approaches used to support a service program offered by a municipal utility in Düsseldorf. The program offered customers price advantages on gas and electricity in exchange for signing a one-year contract to purchase from the utility.
About half of the target group received a digitally printed personalized brochure that incorporated the power-usage statistics of individual prospects, and the corresponding savings they could expect to realize. The other half of the test group received a conventional color brochure describing the program, with a cover letter that was personalized with the recipient’s name and address.
More than 15 percent of the prospects who received a personalized brochure reportedly signed a contract within seven weeks—a success rate 2.9 times greater than the 5.4 percent response rate for recipients of the standard brochure. (www.iiw.de/Schwerpunkte/VIP/vip.html)