Digimarc Licenses Image-based Print Encoding Platform to Top German Printer

“The technology effectively turns newspapers, magazines and other printed materials into Web browsers, providing instant access to the information, assistance and entertainment readers want by efficiently connecting them to a range of network services,” commented Jeri Owen, vice president, marketing, Digimarc.

“Publications can now offer brands the opportunity to complete an entire sales cycle in one user session—taking the reader from seeing an advertisement, to product reviews, to receiving discounts and promos, all the way to purchasing the product on the phone,” Owen added.

Westdeutsche joins aquaMobile in Spain and Card e-Motion in Austria as Digimarc’s third marketing partner in Europe. Card e-Motion began using Digimarc-enabled solutions in October in magazines distributed by Volkswagen within Germany and aquaMobile offers its Clic2C solution throughout Europe and currently has more than a dozen deployments with magazines and newspapers.

About Digimarc
Digimarc Corp. (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to “see, hear and understand” the world around them within the context of their environment.

Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information, please visit www.digimarc.com.

Source: Company press release.

  • http://Steve Steve

    Seems to me that the need for users to download apps in iPhone (and know about it) or plug-in for browser i assume will be the obstacle to overcome.