Didit Acquires Halo Group to Enhance Its Integrated Marketing, PR Services
MINEOLA, N.Y. — May 10, 2017 — Fully integrated marketing and communications agency, Didit, announces today the acquisition of branding and marketing communications agency, The Halo Group. This is Didit’s 10th acquisition in five years, allowing the agency to further enhance its client offerings.
The Halo Group has a team of branding, creative, public relations, content marketing, search engine and social media specialists, representing international, national and regional clients in luxury goods, travel and tourism, higher education, retail and financial services. The Halo Group has moved its office to Didit’s Manhattan location at 276 Fifth Avenue. Didit is headquartered in Mineola, with another office in Waltham, Mass., and a direct mail facility in Plainview.
Didit provides an unparalleled range of traditional and digital marketing, branding, creative, advertising, public relations, social media and search engine services, representing 200 clients across all verticals. Its latest acquisition further solidifies Didit’s position of leadership in the integrated marketing and public relations spectrum, and allows businesses that cannot afford the high cost associated with large top-tier agencies to benefit from receiving superior marketing and PR campaigns within their means.
“The Halo Group brings strategic talent and strengthens our foothold in Manhattan,” said Dave Pasternack, president and co-founder of Didit. “It is the latest in a long string of decisive acquisitions on the part of Didit becoming a truly world class ‘omnichannel’ marketing company. We envision the addition of The Halo Group to fit in well with our strategy, and are delighted to welcome the team to our agency.”
Founded in 1994, The Halo Group is led by its co-founder Linda Passante. “We are very pleased to join the Didit family,” said Ms. Passante. “The new relationship will result in a powerful suite of services to help companies attract and engage their target audiences, and we are enthusiastic about our future with Didit.”