Did You Know About Digeno?
R.R. Donnelley wades into the world of e-commerce
BY CAROLINE MILLER
R.R. Donnelley & Sons (RRD) is launching a new e-commerce venture this month at Graph Expo and Converting Expo in Chicago. Digeno.com is an R.R. Donnelley-funded network that provides an e-procurement solution for the sheetfed printing industry. This portal is a comprehensive, printer-led Internet solution for buying and selling print-related products and services in the regional commercial printing markets, according to Digeno President Terry Tevis.
As Tevis gets ready to introduce Digeno to the graphic arts industry, Printing Impressions wants to know how he views the direction of e-commerce in the printing industry, how Digeno.com fits into this continually evolving space and what Digeno brings to the e-commerce table.
PI: What audience is Digeno.com targeting?
Tevis: We have two distinct channels for customers. RRD's top 2,000 customers alone purchase more than $9.2 million in sheetfed work each year. None of this is produced on RRD equipment, as they do not compete in sheetfed print. In fact, RRD is currently using Digeno to outsource more than $25 million of sheetfed work that supports current magazine, catalog, book and financial printing.
These RRD customers use their preferred printers, and we simply connect them to their choices via Digeno. The second audience is the 5,000 printers that make up the bulk of the commercial sheetfed market.
PI: How did Digeno develop?
Tevis: Bill Davis, chairman and CEO of RRD, and Jon Ward, president of RRD, approached me last October about the possibility of returning to Donnelley to build an e-commerce business. With the help of Raine Consulting, PB Systems and several key RRD executives, we looked at all the print e-commerce companies and technologies, as well as all the leading-edge providers in other industries.
We decided not to reinvent the wheel, but to focus on printer and buyer service solutions for today using "Best of Breed" technology providers. Rather than develop solutions that would disintermediate the printer from the buyer, we wanted to find a way to protect the value propositions of both the printer and the buyer.