‘Diary of a Wimpy Kid: Cabin Fever’ Book to Get 6+ Million First Printing
NEW YORK—June 16, 2011—Amulet Books, an imprint of ABRAMS, revealed that the sixth book in the “Diary of a Wimpy Kid” series—titled “Cabin Fever ”—will have the largest first printing of any title in the series to date, with more than 6 million copies. It goes on sale Tuesday, Nov. 15.
“Cabin Fever” follows the sales and publicity momentum of the March 2011 release of the bestseller—the “Wimpy Kid Do-It-Yourself Book,” a journal filled with interactive pages and space for readers to record their own stories. In “Cabin Fever,” the Heffley family is stuck indoors during a blizzard. But will they weather the storm?
Six summer “snowball” events will be announced in July. Featuring the oversized Wimpy Kid Snow Globe that premiered at BookExpo in New York in May, and much more, the events will thrill fans with treats and special book previews. The wide reach of the release of the title will continue in August as kits with branded materials are mailed to booksellers and librarians to help build awareness and excitement.
“This is clearly the most anticipated book of 2011, with the largest initial print run,” said Michael Jacobs, president and CEO of Abrams. “Jeff Kinney’s millions of fans are eager with anticipation, and the release of ‘Diary of a Wimpy Kid: Cabin Fever’ will be an elating experience for them. We’re thrilled to bring millions of kids—and their parents, caregivers, librarians, teachers, and friends—the book this fall, and believe that our laydown of Cabin Fever will help make this holiday season a great one for booksellers. Our pre-sales and marketing campaign over the next few months will help build that excitement and anticipation for our laydown of Jeff’s next number-one bestseller.’
More than 50 million “Diary of a Wimpy Kid” books are in print in the United States and Canada. The books have been sold in more than 36 countries in 35 languages around the world. Published by Amulet Books, an imprint of Abrams, Kinney’s work has been widely praised for its ability to turn reluctant readers onto books.
Founded by Harry N. Abrams in 1949, Abrams was the first company in the United States to specialize in the creation and distribution of art and illustrated books. Now a subsidiary of La Martinière Groupe, the company publishes visually stunning illustrated books in the areas of art, photography, cooking, interior and garden design, craft, architecture, entertainment, fashion, sports, pop culture, as well as children’s books and general interest titles. The company’s imprints include Abrams, Abrams ComicArts, Abrams Image, Abrams Books for Young Readers, Amulet Books, Appleseed Books, Stewart, Tabori & Chang, and STC Craft/Melanie Falick Books. Abrams also distributes books for The Vendome Press, Victoria & Albert Museum, Tate, Royal Academy of Arts, Booth-Clibborn Editions, Five Continents and others. www.abramsbooks.com
Source: Amulet Books.