Defender, U.S. Dealer for Home Security Brand ADT, and InnerWorkings Announce Direct Mail Partnership
CHICAGO—May 29, 2014—InnerWorkings Inc., a leading global marketing supply chain company, announced that it signed a new marketing management agreement with Defender, the leading U.S. dealer for home security brand ADT.
InnerWorkings will collaborate with Defender to develop and deploy highly segmented direct marketing materials across the Defender national footprint.
"InnerWorkings provided the best scalable solution for national marketing distribution," said Brad Cumings, chief marketing officer for Defender. "Their deep domain expertise in direct mail consultation and creative execution will enable us to optimize our time-to-market, visibility and brand performance."
Additionally, as part of the partnership, InnerWorkings will provide onsite resources to work cohesively with Defender's marketing team. InnerWorkings also will manage United States Postal Service compliance for Defender to ensure program-wide optimization.
"This partnership will continue to strengthen Defender's commitment to innovation in segmentation marketing," added Brian Gillespie, vice president of enterprise accounts for InnerWorkings. "We look forward to leveraging our suite of capabilities to bring their brand to market better, faster and at the lowest possible cost."
About InnerWorkings Inc.
InnerWorkings Inc. (NASDAQ: INWK) is a leading marketing execution firm serving Fortune 500 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the company leverages proprietary technology, an extensive supplier network and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is based in Chicago, employs approximately 1,500 individuals, and maintains 67 global offices in 30 countries. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food and beverage, broadcasting and cable, and transportation.
Source: InnerWorkings.
