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Postal costs are impacting their decisions. According to Forbes, the postal system may look to the privatization that is going on in Europe. More market-oriented programs may be the way of the postal service. E-mail and mail lines will be blurred.

Knows of Industry Issues

Forbes is also aware that the printing industry faces ferocious margin challenges. “Print does have a commodity element, but the real margins are in value-added.” He is optimistic that good, creative printers will rise above the commodity image.

When asked about other topics for his keynote, he restated his favorite issues. Forbes will be talking about the economy and how it drives our fortunes. He will look at interest rates, healthcare, politics and, of course, taxes.

On healthcare, he reiterated his own company’s successful changes. Forbes is a proponent for getting consumers more in charge (i.e., health savings accounts and AHPs). On politics, the former presidential candidate will opine on the “who to watch list” for upcoming elections. And he will announce his role in the 2008 presidential race.

Taxes is also one of his favorite topics. His book, entitled “Flat Tax Revolution...Using a Postcard to Abolish the IRS,” details his and others thoughts on flat taxes. Every presidential administration has increased the tax code even when attempting to simplify it, Forbes points out.

Join other printers and suppliers to hear Forbes and other notables for Decision Points 2006 during the 54th WOA Annual Conference in Orlando on May 22-24. Check out or call Teresa Rees for more information at (800) 910-4283, ext. 804.

About the Author
Mary Garnett is executive director of the Web Offset Association, which serves all web offset printers in PIA/GATF with products and services to enhance profitability and professional development of personnel.


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