Dealers--More Than Middle Men
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Peter Brehm, president and CEO of the North American Graphic Arts Suppliers Association (NAGASA), agrees that manufacturers are leaning on distributors more so than previously. Thus, commercial printers now know who to seek out.
"Printers are turning to dealers more and more as sources for information and process [conventional and digital] integration," Brehm says. "For example—What is the optimal fountain solution, plate and ink combination? Printers are looking for technical process integration support of conventional materials, and increasingly, they're turning toward dealers."
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