DC Entertainment, National Graphics Teams Up for first Hi-def, 3-D Motion Covers

BROOKFIELD, WI—September 4, 2013—DC Entertainment, home to the World’s Greatest Super Heroes and the most talented writers and artists in the business, has teamed up with National Graphics (NGI), to produce the very first hi-definition, full-wrap, lenticular comic book cover. All 53 titles in DC Comics’ September “Villains Month” event will feature 3-D Motion covers. The entire back cover ad will also be in spectacular hi-def 3-D. It’s the first time this new, patented, ultra-thin lens technology has been used for a publication of any kind.

“We look for an opportunity every year in September to do something big,” said Jim Lee, DC Entertainment co-publisher, in an interview with pop culture site BUZZFEED “They are amazing covers.”

“It’s an incredible 3-D effect,” said Dan DiDio, DC Entertainment co-publisher, also told BUZZFEED. “It’s the full cover stock, so it’s not anything that’s been glued on. More importantly, it’s actually pliable and soft to the touch—it’s a brand new technology and we’re going to be the first ones debuting it in this fashion.”

The patented lens material is “soft” and “pliable” because it is half the thickness of standard lenticular lens material, and Hi-Def because it has exceptional clarity.

“We’ve spent many years of intensive research to bring this new print technology to the marketplace,” said NGI President, Don Krause. “Not only is our 200 line, ultra thin lens good for full wrap magazine covers, it is a perfect fit for two-page, full-bleed, interior magazine ads. It’s also an ideal substrate for full wrap soft cover books and hard cover dust jackets. Because it’s flexible, it can be used for soft packaging, commercial mailers or labeling either flat or curved surfaces. And, that’s only a few of the many applications for the advertising power of NGI’s Hi-Def lenticular!”

About National Graphics
National Graphics was established in 1976. Originators in lithographic lenticular imaging, National Graphics designed the first commercially viable lenticular lens, which is now an industry standard. With their patented Extreme Vision process, National Graphics provides the highest quality lithographic lenticular product in the world and owns the most comprehensive portfolio of intellectual property in the industry.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League Super Heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

Source: National Graphics.