Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

What Print Buyers Want -- Delivering on Promises

May 2009 By Cheryl Adams
Get the Flash Player to see this rotator.
 
WHILE ALMOST everyone has heard of Merriam-Webster, the dictionary, most people may not be familiar with Merriam-Webster Inc., the publishing company. It publishes millions of dictionaries each year in a variety of styles, including hard cover, soft cover (trade size) and mass-market paperback editions.

David E. Pelkey is director of manufacturing at the Springfield, MA-based company, where he’s in charge of buying printed materials for all Merriam-Webster dictionaries. Not only does he work with words (as a dictionary publisher), but he also has a way with words when it comes to detailing what he requires from his print suppliers. 

When asked the hypothetical question: “What is your idea of the perfect print provider?” Pelkey describes it as “a place where I can receive service, quality and cost in perfect balance. The old adage is ‘you get what you pay for,’ but you still need to receive the best possible product and service that relates to the price.”

Furthermore, Pelkey wants a printer-partner that provides him with the best possible product and customer service available. He doesn’t want “just a supplier,” but a printer that provides the abstracts that can’t be put in a quote or agreed upon in a contract.

What do you look for when considering a new print provider?

I always look for quality, cost and service. But, beyond that, I need to see what intangibles a new printer will provide me that I may not get from my current suppliers. Am I really better off here than where I came from, and do they really want my work or are they looking for a temporary fill in?

What are the top three things that you expect from a print provider? 

I need open communication and honesty. I want information when I ask for it, whether it is good news or bad. I like to see printers that are proactive as opposed to reactive. Look for better ways to service my product without me asking, and always have solutions available when problems arise. I also expect every print run to be treated the same, no matter the run size or complexity.

What are some things that turn you off about a print provider? 

 

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: