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Dates Set for 2011 PODi AppForum in Las Vegas

June 10, 2010
ROCHESTER, NY—June 10, 2010—PODi, the Digital Printing Initiative, announced today that the 2011 AppForum will be held January 31 – February 2 at the exciting Mirage Hotel in Las Vegas. This face-to-face forum for the world’s digital community provides opportunity for hundreds of market leaders to share ideas, network, and learn how to harness digital applications, relevant marketing tactics, and applications technology to grow business.

With the continued strong growth of new digital applications that drive print, the AppForum’s unique unbiased, vendor neutral approach has become essential to print and marketing service providers from around the world. In fact, attendance at the 2010 event was up 20% in spite of the difficult economy.

“The AppForum has the best content...period. The sessions are always educational, insightful and relevant to the ever changing business climate. It’s the only conference I won't miss! ” says Modern Mail President, Doug Ainsworth. Adds Joyce Wallace from Access Business Group, "It felt like a true forum for users rather than some of the other vendor-selling-heavy conferences.”

David Hess, VP of Business Development at Harvest Communications, says “The AppForum is my favorite event of the year - excellent for learning, making connections, and networking." Event attendees will find three days of focused educational sessions, lively panel discussions, keynotes from industry thought leaders, and the most productive networking they’ll do all year. This year’s Tracks:

• Business Growth Strategies

• Relevant Marketing Tactics

• Leading Edge Applications

• Application Technologies

AppForum speaker submissions are being accepted until July 30. Successful candidates will have unique, results-driven digital print or marketing stories, strategic business or sales knowledge, exceptional technical proficiencies, or expertise in new, profit-generating applications, including cross-media, direct marketing, web to print, QR codes, or social media. All speakers will receive a complimentary registration to the event, with access to educational sessions and networking events. In addition, PODi is interviewing Keynote Speakers and suggestions are welcome. Questions may be directed to Christine DeLooze at chrisd@caslon.net Submit proposals at www.AppForum.org/speaker-info/requirements

Sponsorship opportunities are now available. Attendees will have the chance to meet representatives from sponsoring companies, an elite group of the industry’s vanguard vendors, for quiet one-on-ones and Vendor Fair. Vendors can take advantage of enhanced marketing coverage at the event by participating at the Gold, Silver or Bronze sponsorship levels. Get more information at www.AppForum.org/sponsors-info

Registration for the 2011 AppForum will be open soon. Follow the AppForum on LinkedIn.
The AppForum is produced by Caslon, a PODi Affiliate. For more information on the 2011 AppForum, visit www.AppForum.org

About the AppForum
The annual three-day AppForum is the only industry conference dedicated exclusively to marketing applications powered by digital print, with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital applications.

Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle a wide variety of application technologies. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity.

About PODi
PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.

About Caslon
Caslon (www.caslon.net) helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative , a consortium of leading hardware, software and service providers in the digital printing industry. Caslon provides top-level services for the PODi organization, including managing the online case study database, the annual PODi AppForum, the S3 Council, and the DEX User Forums.
 

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