Daily Digital Imaging Advances Business and Makes It Personal, With EFI Fiery-Driven Xerox iGen3 Digital Production Press

February 2007

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FOSTER CITY, CA—Feb. 12, 2007—EFI (Nasdaq: EFII), the world leader in digital color print servers, superwide format printers and inks, and print management solutions, today announced that Daily Digital Imaging, a San Francisco Bay Area-based marketing and print solutions provider, has achieved significant business growth with its Fiery digital print server-driven Xerox iGen3® 110 Digital Production Press, with integration to the EFI PrintSmith® Print MIS solution. The EFI solutions are a key part of Daily Digital Imaging’s business as the firm specializes in digital printing solutions, marketing and design services with an emphasis on personalization, print on demand and full color or black and white short run print jobs in a completely digital workflow. A Certified Green Business, Daily Digital Imaging’s list of more than 900 discerning customers includes Wells Fargo Bank, Weststaff, Inc., one of the largest staffing companies in the country, Toll Brothers, the nation’s leading builder of luxury homes, and Data 911, the leader in high quality mobile hardware and software systems for public safety.

“Moving to a digital workflow in partnership with EFI has meant new revenue stream opportunities, as well as increased automation, efficiency and cost savings for Daily Digital Imaging,” said Pello Walker, vice president, business development, Daily Digital Imaging. “I’m able to focus on what I enjoy most – showing my customers what’s possible with personalized, one to one marketing and how it can grow their business.”

More than 40 percent of the jobs Daily Digital Imaging produces employ variable data printing (VDP). Their customers report an increase in response rates consistent with industry projections of more than 40 percent1. These results lead to high levels of customer loyalty and repeat business for Daily Digital Imaging. The EFI Fiery color digital print server offers unparalleled color quality, open VDP workflow flexibility, and expert-level tools for graphic arts professionals. EFI collaborates with the leading VDP software vendors and supports such VDP languages as Fiery FreeForm, industry standard PPML, and a host of legacy proprietary languages, ensuring that the Fiery server readily integrates into Daily Digital Imaging’s existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP.

“Our Fiery-driven Xerox iGen3 press creates a true win-win situation,” Walker continued. “My customers win more business when they execute a one-to-one, personalized marketing campaign that Daily Digital Imaging has designed and deployed. Their success means that they’ll come back to Daily Digital Imaging. Return business and customer loyalty are what makes my business successful. We have been around since 1958 by being innovative and keeping our word.”

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