Düsseldorf Will be Painted Red for drupa VisitorsFebruary 27, 2012
Other attractive exhibitions at the Kö will show extraordinary projects around paper as a material. For example, the Kö-Gallery will focus on highly fashionable paper accessories. Individually designed paper furniture is on display at Stilwerk, and at the Schadow Arcades, an interactive project deals with the interesting topic of “Augmented Reality” (computer-assisted expansion of our perception of reality).
In addition to these visual highlights, restaurants and hotels in Düsseldorf will be decked out in red and offer their guests special culinary delights or wellness packages. Drupaul and Drupaula, the personable greeting teams of the trade fair, will meet international visitors at the Düsseldorf Airport and hand out cordial greeting cards. Sponsored by Lufthansa, with the sweet addition of pasted-on gummy bears, they add flavor to the guests’ arrival in Düsseldorf and offer some brief information on the attractive offers at drupacity.
A special drupacity guide summarises all activities during the course of drupa and also contains a city map to help with orientation. It is available at all trade fair info points and, of course, at the Exhibition Centre itself. The eye-catching red drupa double-decker buses offer tours to renowned places in Düsseldorf. They also function as additional mobile information centres for the trade fair visitors.
This year for the fourth time, the project drupacity accompanies drupa in Düsseldorf. Over the past 12 years, it has proven to be an excellent supplement to the drupa industry event. All information around drupacity is available in German and English. Drupaul and Drupaula will offer information and guidance in both languages, as well.
Source: Messe Düsseldorf.