HP Technology Aids Share-a-Coke Soft Drink Campaign
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PALO ALTO, CA—HP announced its role in helping The Coca-Cola Co. expand its "Share a Coke" campaign to the United States, enabling consumers to make meaningful connections with the largest volume of personalized Coca-Cola labels ever produced for a single country.
The campaign, introduced in Australia in 2011, launched in the United States this summer, adding more than 250 popular names, nicknames and terms of affection to customized Coca-Cola products. Printed on HP Indigo WS6000 series digital presses, the personalized labels captured broad attention, providing an emotional and tactile experience with the brand.
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- Companies:
- Hewlett-Packard
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