Customer Training Programs -- Showing Some Class
Asking Your Customers
The survey, which polled over 500 designers, art directors and other creatives who buy printing on a regular basis, asked respondents about specific topics in which they might be interested.
"Controlling color more precisely" led the list with a 4.6 (out of 5) rating. That top topic was closely followed by "What to look for on a press check" and "Ink and coating options," each of which received a 4.5 score. (See chart on right.)
Printers are not oblivious to these figures—they know that training and seminars for print
buyers are an asset for all involved. Parsippany, NJ-based L.P. Thebault Co. (LPT), for example, has pioneered collaborative experience-based learning, and offers a spectrum of training programs depending on the skill set of its customers.
"We provide an introductory seminar (LPT University), 'Graduate' programs and customized, account-specific seminars," explains Don Seitz, senior vice president of sales and marketing. "We believe that in order for customers to remain competitive, there must be constant change and innovation by way of new ideas, new energy and new techniques that are shared with our customers."
LPT University is an interactive print production seminar, which is an event that covers all facets of printing at an introductory level. It provides the latest advancements in technology and ways to enhance projects—from reducing costs to increasing workflow efficiency.
The presenters include Professor Lloyd Carr of the New York College of Technology and members of the LPT Operating Committee. Topics include: prepress, press, paper, e-business, scheduling and finishing, with an emphasis on the importance of preplanning. They also cover proofing, handling a press OK and fulfillment.
LPTU-The Graduate Courses were recently introduced. The first in the series was "The New Frontiers of Color." The seminar included both outside and internal experts covering hot topics such as ICC color management, Staccato enhanced screening and Adobe's InDesign software.