Transcontinental Nets Six Pacts Worth C$1.5B
MONTREAL—Transcontinental Inc. announced that, since January, it has renewed and expanded six multiyear agreements valued at more than C$1.5 billion in revenues with major Canadian retail customers in the food, hardware, consumer goods and pharmaceutical verticals. These customers are both from the client base it added through its Quad/Graphics Canada acquisition and its own long-standing customer base.
These agreements have been extended for periods varying from three to six years and, along with printing services, include flyer distribution through its Publisac in Quebec, as well as many other products and services from the organization’s new marketing and media services offerings, such as e-flyers, e-mail marketing, mobile solutions, database analytics, premedia and custom communications.
“These renewals were accelerated by the closing of our Quad/Graphics Canada transaction,” said François Olivier, president and CEO of Transcontinental. “They are a testament to the strength of our customer relationships and the confidence customers have in our ability to execute their integrated marketing communication programs, the quality of our state-of-the-art national printing platform and of our flyer distribution network, the reach of our national media properties and the success of our strategy to expand our product and service offering into new marketing and communication services.”