Customer Demand Leads Copac to Add a Second Heidelberg Speedmaster XL 105November 16, 2011
Copac’s primary competitive advantage is its relentless focus on the customer. “Many larger public companies tend to concentrate on driving assets and delivering short-term earnings, losing touch with their customers in the process,” said Tom McRae, Vice President, Marketing. “We felt there was an under-served market niche waiting to be filled by a smaller, privately owned company nimble enough to offer a strong set of core capabilities while innovating and expanding the range of products and services it provides.”
One Need Drives Another
Already a major producer of digital labels, Copac’s growth strategy centers on maintaining its core strength in sheetfed offset production while expanding its digital carton business. In addition to the Speedmaster XL 105, Copac recently added a new digital press to its arsenal.
“A lot of people are doing digital labels, but not a lot of people have an effective system for doing digital cartons,” said McRae. “We’re excited about the opportunity, not just to sell digital cartons, but also because it will drive business throughout our other processes. Customers who need digital cartons are also going to need offset cartons.”
Copac regards its digital and sheetfed presses as complementary technologies, Lux added. “One of the limitations of digital is that it has a very small footprint. Beyond quantity, a lot of cartons just won’t fit on our digital presses. Our base technology is sheetfed offset, and we complement that with flexo and digital. We certainly intend and expect to be using all three processes for many of our customers.”
“Credibility in the Marketplace”
With its two Speedmaster XL 105s and a close relationship with Heidelberg, Copac is well positioned to capture additional offset business.
“The partnership we have with Heidelberg is really terrific and gives Copac credibility in the marketplace,” Lux said. “We bought technology that is unquestionably the best, and that gives us the highest level of performance and efficiency. It allows us to meet the market demand for lower cost and less inventory. That’s what customers are looking for. In a struggling economy, the fact that we’re buying equipment and investing sends a positive message to our customers and the broader market. Packaging buyers who are looking for more from their vendors are going to seek out companies like Copac that are on a clear path to growth.”