CTI Paper USA Introduces New Packaging for its Premium Printing PapersDecember 17, 2013
The new packaging is used on all digital-size and cut-size ream wrap and cartons across CTI’s brand portfolio, including Kromekote, Aspire Petallics, Glama Natural and Currency.
“We wanted our new packaging to demonstrate that our papers represent among the very best in coated and uncoated printing substrates today: high-value, high-performance and high-quality,” said John Kelly, president and co-owner of CTI Paper USA. “We’re serious about investing in ways that directly benefit our customers.”
The new packaging has already expanded the profile of CTI’s branded papers among users—and provides increased shelf visibility and appeal at paper merchant retail stores across the United States and Canada. CTI’s products are sold to print service providers, businesses and consumers primarily through North American paper merchants.
The packaging was co-designed by Gerard Design, Warrenville, IL, and CTI Paper USA. It incorporates the traditional monochrome CTI Paper USA logo, adds in CTI’s longstanding corporate soft blue—PANTONE 549c—together with a vibrant green and lighter blue. The company’s iconic print action element takes on expanded visibility in the two blues, the green and traditional bright white.
“We wanted to splash in clean, fresh color on the action element to spotlight the art and craft of print,” explained Kelly. “But we also wanted to keep plenty of white space to ensure a clean design and strong focus on the company name and logo.”
Kelly said the new packaging is doing its job: to date, it has generated unanimous praise from designers, printers and paper merchants.
About CTI Paper USA
CTI Paper USA is one of North America’s largest suppliers of specialty premium printing papers for use in all toner-based, HP Indigo and offset presses. Its diverse, innovative collection of branded papers and matching envelopes are available from authorized North American paper merchants and online at www.thepapermill.com.
Brands include cast-coated Kromekote, metallic and pearlescent Aspire Petallics, translucent Glama Natural, coated metallic Currency, soft matte Tube papers and Glama KRAFT, a new and unique kraft paper that can be offset printed up to six colors.
CTI Paper USA is headquartered in Sun Prairie, WI, with regional sales offices in metro Los Angeles, Chicago and Providence, RI. The company provides quick-response technical support, customer service and sample delivery. It also operates a 72,000-square-foot converting, distribution and product development center in Neenah, WI. CTI Paper USA is Forest Stewardship Council chain-of-custody certified and the vast majority of its products are FSC-certified.