PODi Hosts Cross-Media Application Gallery at GRAPH EXPO

ROCHESTER, NY—September 7, 2012—PODi, the digital printing initiative, is pleased to announce that it will host the Cross-Media Application Gallery in the Marketing Pavilion at GRAPH EXPO 2012 in Booth #1269.

PODi brings a brilliant array of best practices, case studies, white papers, and ‘Solution Maps’ that provide insight on how to create and sell winning cross-media and Web-to-print solutions for seven important vertical markets. This insight has been culled from PODi’s collection of more than 500 case studies, which describe successful applications powered by digital printing. Examples are on display in the booth and available to attendees.

PODi is also formally presenting the findings for two vertical markets in the Marketing Theater (Booth #1274):

  • Monday, October 8 at 3-3:30 pm: Winning Strategies for the Non-Profit Sector
  • Tuesday, October 9 at 12-12:30 pm: Making the Grade Selling to the Education Market

Winning Strategies for the Non-Profit Sector will provide attendees with analysis of PODi’s extensive collection of successful 1-to-1 marketing campaigns in the Non-Profit Sector, revealing the common objectives, challenges and most importantly, winning solutions for this vertical market. Armed with this knowledge service providers will be able to confidently call on the non-profits with ideas that work.

Making the Grade Selling to the Education Market focuses on education marketers’ unique set of objectives and challenges. Success depends on not only understanding the challenges but also being able to offer innovative solutions. Attend this session to make sure you don’t get left behind.

PODi staff members will be on-hand at Booth #1269 and invite both members and non-members to stop by to discuss the new opportunities enabled by digital printing and take advantage of special show offers.

About PODi
PODi is a global, vendor-neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP and Xerox. The organization drives demand for marketing applications powered by digital print, and helps members build successful digital print businesses.

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