‘Creative Workflow Management’ Drives Efficiencies in Branding and Packaging Production

• CWM applications can serve as a de facto institutional memory, cataloging creative collateral across channels and establishing a “single source of truth” (or “system of record”) that allows for the redeployment of creative content and reconciles challenges associated with synchronization of product launches and uniformity across media.

“As large, product-focused companies concern themselves increasingly with challenges related to organizational efficiency, it’s critical that they embrace tools and processes that put macro strategy into practice at the operational level,” said Jonathan Margulies, a director at Winterberry Group. “Our research has revealed that when it comes to the creative-focused disciplines—including brand management, packaging and marketing execution—CWM offers significant potential for both cost savings and improved time-to-market performance, as well as better overall quality throughout the creative execution process.”

“Kodak is proud to sponsor this important work,” added Alison Malloy of Kodak’s Marketing Workflow Solutions Group. “The findings brought forth in the research build awareness about creative workflow management for brands searching for more effective ways to market better, faster and more creatively to realize near instantaneous return on investment.”

Creative Workflow Management: Bringing Science to the Art of Brand Execution is available for complimentary download via the Our Insights page of Winterberry Group’s Web site (located at www.winterberrygroup.com/ourinsights) as well as via Kodak’s marketing automation homepage (located at www.automation.kodak.com).

About Winterberry Group
Winterberry Group is a unique strategic consulting firm that helps advertising and marketing industry companies grow shareholder value. The Firm’s services include corporate strategy—including business analysis, strategic development and targeted buy-side execution—plus market intelligence and merger-and-acquisition transaction support. Its global stable of clients includes service providers, marketers and financial investors representing every segment of the advertising and marketing industries. Over the last seven years, it has successfully provided advanced strategic counsel to over 150 of the these companies, including Acxiom Corporation, Alterian plc, American Capital Strategies, Ltd., Apax Partners, arvato Services (the marketing services division of Bertlesmann AG), Canada Post Corporation, Capital One Financial Corp., The Carlyle Group, Cox Target Media, Hewlett-Packard Co., ICOM Information & Communications, Inc., KRG Capital, MediMedia USA, Rosetta, Transcontinental, Inc. and Yahoo!.

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