DIGITAL digest

MGI debuted the JETcard "Card Factory" last month, the first plastic card printing 
and encoding solution using the company's drop-on-demand UV inkjet technology.

Examples of MGI’s black-light-readable security ink.

The all-inclusive system can use precut cards incorporating smart chip, read/write magnetic stripe or RFID features. The application of a special coating prior to inkjet printing also lowers manufacturing costs by allowing usage of low-cost blank, untreated PVC cards.

The JETcard is suited for both short-run and high-volume card production—all coming off the manufacturing line fully printed, personalized, coated, encoded and verified. A small optical camera built into the system automatically ejects defective cards during the production process, and five trays at the delivery enable the storage of up to 2,500 completed cards.

A true card factory, MGI’s JETcard requires a single operator and reportedly can replace up to five pieces of equipment typically used in the plastic card production chain: a lithographic press, collator, laminator, diecutter and printer for encoding/personalization.

Along with its significant floor space savings, the eco-friendly system also eliminates waste (ink, plates, screens) and harmful emissions (solvents and chemicals), while reducing the overall electrical consumption compared to traditional card production methods.

Print’s Evolving Role for Content Creators, Agencies, Brand Managers

NEW YORK—As one of the primary sponsors of the inaugural Media Evolved (ME) Conference, recently held at the Metropolitan Pavilion and organized by Advertising Age, Eastman Kodak ensured that the print medium was not forgotten in a program filled with speakers who discussed emerging ways that marketers, content creators and brand owners are reaching and interacting with their target audiences, 
increasingly through social media.

In a presentation entitled 
”Engaging the Channel of Me,” Leslie Dance, Kodak’s director and vice president for brand marketing and communications, spoke about the relevancy of one-to-one communications and reaching people through their preferred medium.

“Marketing no longer owns the brand; consumers own the brand. Engage me or lose me,” she told the nearly 400 attendees. Naturally, the sophisticated personalization capabilities of Kodak’s Prosper, NexPress and Versamark digital press platforms fit well into today’s one-on-one marketing concepts.

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