Valpak Pledges to Hire 100 Veterans for Sales

LARGO, FL—Print and digital coupon specialist Valpak has made a commitment to hire 100 veterans by the end of 2013. The move comes on the heels of the recent passing of the VOW to Hire Veterans Act, a national bill to encourage businesses to hire military veterans. Valpak plans to recruit veterans to join its sales team.

The company cited studies that indicate military candidates interested in sales have advantages over non-military job candidates when it comes to key sales traits, including cordial communication style, competitive approach and accountability for core business results.

“With more than 40,000 troops expected to return from Iraq, joining another 2.3 million veterans of Iraq and Afghanistan, employing the veteran community is a top priority for Valpak,” said Rick McElwain, vice president of network sales development at Valpak. “Veterans possess key traits and high-skill levels beneficial to any employer, and we look forward to welcoming our returning heroes to join our sales team.”

In addition to recruiting veterans, Valpak has committed to supporting them through involvement in the International Franchise Association’s (IFA) VetFran program and will waive start-up fees, making it easier for them to start their franchise business. This saving is estimated at approximately $32,500.

Valpak mails more than 20 billion coupons to more than 40 million households per month. In addition to its flagship blue envelope coupon mailer, the brand provides its business customers a portfolio of digital products, including Valpak Deals, Smartphone apps, QR Codes, print-at-home Internet coupons and SMS/text messaging to reach consumers at home and on-the-go.