Countdown to drupa 2012 has Started for Heidelberg Stand Construction
Around 2,000 metric tons of material will need to be brought to the right locations at the booth – but first of all it has to be transported to Dusseldorf. The weight equates to around 1,500 mid-range cars or 100 truck loads in the 40 metric ton class and everything will need to reach the exhibition center in a precise sequence.
The heaviest individual component, the Dymatrix 106 diecutter, is 10 meters (33 feet) long, 2.70 meters (9 feet) wide, 3 meters (10 feet) high, and weighs 33 metric tons alone. In all, 12 presses and 11 postpress machines will be installed at the Heidelberg booth.
The volume of materials that Galm has to provide for power supplies, communications, and setting up a data network is also impressive. His “must do” list includes 3.2 kilometers (2 miles) of fiber optic cables, 12 kilometers (7.5 miles) of 230 V power lines, 3.5 kilometers (2 miles) of telephone lines, 8.5 kilometers (5 miles) of cables, 6 kilometers (4 miles) of data cables, and a whole lot more besides. To show the machines in the right light, he also needs 1,150 conventional and 400 LED spotlights with a total output of 1.2 megawatts, while 130 loudspeakers will ensure the correct acoustics.
Running the booth itself will also be a major organizational and logistical challenge. Around 1,200 employees at Heidelberg are involved in preparing for and staging drupa. They and some 130 hostesses have been given intensive training for several weeks to ensure everything is just right and to make the visitors, who are expected to number around 360,000, feel completely at home.
Entire trade show booth is to be carbon-offset
Yet Heidelberg doesn’t just attach importance to a perfect trade show presentation. It is also committed to ensuring it is as eco-friendly and sustainable as possible. Attention was focused on environmentally friendly processes and reusable/recyclable materials as early as the planning and tendering phase.