Digital Printing Observations — The Technology Race Is On

It is the combination of this evolving technology and its creative application that has led to on-press “digitalography” capturing an estimated 17 percent of the print process market share by the end of 2007, as is detailed in the above “Process Market Share” table.

Name any printing process except digital and the nature of the technology is immediately clear. Digital printing encompasses multiple technologies and a variety of different technology subsets. Digitalography is a collective term used to describe the multiple imaging processes that are employed by a digital printing technology. Digitalography includes ink-jet, electrophotography, ionography, magnetography, laser ablation, direct thermal, thermal transfer, field effect imaging, electrocoagulation, various forms of digital imaging changeover and others—when used to print fixed, variable or a combination of output directly to paper or other substrates.