CGX emerge Conference: New Standard for Events
Clients and vendors alike found the Consolidated Graphics’ emerge conference to be beneficial on many levels.
Wrapping the waterfall at the Dallas Hyatt Regency in graphics for Consolidated Graphics’ emerge event ended up being a nine-hour project to complete.
The event featured 70 industry experts representing 45 suppliers, from HP to Kodak and Getty Images. According to Grohs, the suppliers showcased a wide cross-section of technologies beyond just the paper and equipment arenas. Again, the thrust of the event was to provide education as opposed to making it a CGX selling expo.
Among the featured speakers was Eileen Gittins, founder and CEO of self-publishing platform Blurb. Her high-energy keynote illustrated the many tools that have reshaped the publishing business, including mobile apps, and really showcased Gittins' passion for the business, according to Grohs.
Don Pettit, chairman and CEO of cosmetics newcomer Mally Beauty, gave a rousing talk on the ins and outs of building a brand and establishing brand awareness. The top exec of the online/QVC cosmetics giant discussed some of the tools used to put his company on the map in a highly competitive field.
With almost perfect timing to coincide with the release of "Pirates of the Caribbean: On Stranger Tides," John Sabel, executive vice president, motion picture creative print marketing for Walt Disney Studios, shared the experience of marketing and branding surrounding a major motion picture launch. Sabel was responsible for the creative vision via billboards and signage leading up to the film's May 20 release.
Jamey Rootes, president of the National Football League's Houston Texans, also got the crowd fired up as he detailed what it takes to develop a pro football brand. Rootes, ironically, also helped segue into the party at Cowboys Stadium, which included a live band and 16 breath-taking cheerleaders.
Back by customer requests from the previous year, CGX rolled out its Premiere Series of panel discussions—three events covering marketing, technology and digital. It also took the opportunity to announce the June 1 opening of a new "cloud computing" data center. The center, a partnership effort with HP, gives CGX the ability to house all of its information, systems and technology, and make it scalable through the cloud environment.