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Conference Track Chairs Announced for the PODi’s 2012 AppForum

November 29, 2011

Business Growth Strategies – Chaired by Kate Dunn, President of Digital Innovations Group (DIG)
Kate Dunn This track focuses on successful digital printing business practices, including strategies for transitioning to a marketing services provider model, building partnerships, increasing sales and strengthening customer relationships. Dunn is a powerhouse – running an award-winning marketing firm, consulting with transitioning service providers, perfecting training and techniques for solution sales. She is on faculty at University of Richmond and always leads the list for most popular AppForum speakers.

For bios and details, visit

The AppForum is the longest running event focused on emerging, high-margin business opportunities made possible by digital printing. The 2012 direct marketing and digital printing show is all about winning – it’s bigger and better than ever, with a conference-within-a-conference, AppForumDirect, focused on cross media and direct mail strategy. Presentations are led by frontline innovators and end users.

Registration for the 2012 AppForum digital printing show is open now. Early Bird pricing is in effect until Nov. 30. The AppForum is produced by Caslon, a PODi Affiliate. For more information on AppForum, visit

About the AppForum
The annual AppForum is the only digital printing conference dedicated exclusively to marketing applications powered by digital print with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print applications.

About PODi
PODi is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital printing and relevant marketing businesses.

About Caslon
Caslon helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative . Caslon provides top-level services for the PODi organization, including managing the annual PODi AppForum.
Source: PODi.


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