Condé Nast Draws 242,000 Digital Edition Customers
NEW YORK—August 1, 2011—Condé Nast drew 242,000 digital edition customers within a six-week period after introducing subscriptions on Apple’s App Store in May, it was announced today by Monica Ray, executive vice president, Consumer Marketing at Condé Nast. This number reflects digital subscriptions, digital single copies and the 136,000 print subscribers who have opted to add digital editions to their subscriptions.
“We were at the forefront of introducing digital subscriptions, and the results have been encouraging―better than we could have imagined in many cases,” said Ray. “The digital counts are increasing every day, and while this represents a small portion of our subscription circulation, we find it incredibly promising, especially given the short time we have been marketing subscriptions.”
Subscriptions available through In-App Purchase on the App Store were introduced in May for June issues of eight titles: Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired and Vanity Fair. Digital subscriptions have been available on Nook Color for Glamour, GQ and Vanity Fair since November 2010.
Total digital subscriptions delivered for the June issues were 75,000. In addition, 31,000 single copies were sold for this issue (June monthlies and the June 27 issue of The New Yorker).
Since introducing the first digital edition of GQ in November 2009, Condé Nast has had nearly one million paid downloads of its digital magazine editions on Apple, Nook Color, and Kindle.
About Condé Nast
Condé Nast, a division of Advance Publications, operates in 25 countries and is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 30 apps for mobile and tablet devices, all of which define excellence in their categories. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.