Concord Litho Hires Direct Mail Expert, Adding In-house Lettershop Capabilities
CONCORD, NH—January 28, 2010—Christine J. Erna recently joined Concord Litho to oversee expansion of the company’s Mailing and Fulfillment Services Division, its CEO announced today. She is being charged with leading plans to add in-house lettershop capabilities and enhance the company’s mailing and fulfillment services in 2010.
Erna brings with her more than 25 years of experience in direct mail design, analysis, and training, including 18 years with the United States Postal Service, says Peter Cook, CEO of Concord Litho, a $42 million Northeast printing firm serving a roster of national clients, including Publishers Clearing House, TD Bank, and the World Wildlife Fund.
“Christine has an incredible wealth of experience and knowledge and is immediately available as a valuable resource for our clients, for mailpiece design, consultation, and postal optimization programs,” Cook says.
As director of Mailing and Fulfillment Services, Erna will provide additional variable data and multichannel marketing expertise for Concord Litho’s Direct Mail Division, which has five heat-set web presses with extensive in-line finishing, including multiple ribbons, perfing, die-cutting, remoist and wet gluing, and ink-jetting of variable data like addresses, logos, charts, and QR codes. And Erna, who currently serves on the Postal and Government Affairs committee of the Mailing and Fulfillment Service Association, will also serve as internal consultant for Concord Litho’s Fundraising Division, which provides strategic planning, creative design, and mailing services for non-profit organizations.
Before joining Concord Litho, Erna was EVP of Mailing & Fulfillment at Vermillion for two years, EVP at Fulfillment Print & Mail Solutions (FPMSI) for six years, and a mailpiece design analyst at the United States Postal Service for 18 years.
A certified Mailpiece Quality Control Specialist and Address Quality Specialist, Erna is also a popular presenter who often speaks at industry conferences such as Print Buyers International, MailCom, NEDMA, and PINE.