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Commercial Printing--Slowdown Slated for '99?

December 1998
BY ERIK CAGLE


Could it be that the honeymoon is really over for commercial printers?

Not that there was a matrimonial union of printers and the almighty dollar recently, but one could call it a hot date. The industry enjoyed 4.6 percent sales growth overall in 1997, riding the heels of a national economy that enjoyed low cost inflation.

1999 Regional Outlook for Print Sales
The chart estimates total print sales for 1998,
and print-sales growth for both 1998 and 1999.
Total is in millions and projected growth has not
been adjusted for inflation. Sales growth shown
is over the previous year.
Region1998
Sales
1998
Growth
1999
Growth
USA$82,539.36.5%3.5%-4.5%
Pacific$10,327.06.8%3.8%-4.8%
Mountain$3,083.38.9%5.8%-6.8%
Plains$8,991.37.9%4.9%-5.9%
South Central$15,610.35.9%2.9%-3.9%
North Central$9,407.37.9%4.8%-5.9%
Southeastern$12,195.97.7%4.7%-5.7%
South Mid-Atlantic$4,553.95.8%2.8%-3.8%
North Mid-Atlantic$13,422.94.3%1.4%-2.3%
New England$4,947.34.8%1.8%-2.8%
Chart courtesy of NAPL Economic Research Center.

 

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