Commercial Printing--Slowdown Slated for '99?
December 1998
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BY ERIK CAGLE
Could it be that the honeymoon is really over for commercial printers?
Not that there was a matrimonial union of printers and the almighty dollar recently, but one could call it a hot date. The industry enjoyed 4.6 percent sales growth overall in 1997, riding the heels of a national economy that enjoyed low cost inflation.
Could it be that the honeymoon is really over for commercial printers?
Not that there was a matrimonial union of printers and the almighty dollar recently, but one could call it a hot date. The industry enjoyed 4.6 percent sales growth overall in 1997, riding the heels of a national economy that enjoyed low cost inflation.
| 1999 Regional Outlook for Print Sales The chart estimates total print sales for 1998, and print-sales growth for both 1998 and 1999. Total is in millions and projected growth has not been adjusted for inflation. Sales growth shown is over the previous year. | |||
| Region | 1998 Sales | 1998 Growth | 1999 Growth |
| USA | $82,539.3 | 6.5% | 3.5%-4.5% |
| Pacific | $10,327.0 | 6.8% | 3.8%-4.8% |
| Mountain | $3,083.3 | 8.9% | 5.8%-6.8% |
| Plains | $8,991.3 | 7.9% | 4.9%-5.9% |
| South Central | $15,610.3 | 5.9% | 2.9%-3.9% |
| North Central | $9,407.3 | 7.9% | 4.8%-5.9% |
| Southeastern | $12,195.9 | 7.7% | 4.7%-5.7% |
| South Mid-Atlantic | $4,553.9 | 5.8% | 2.8%-3.8% |
| North Mid-Atlantic | $13,422.9 | 4.3% | 1.4%-2.3% |
| New England | $4,947.3 | 4.8% | 1.8%-2.8% |
| Chart courtesy of NAPL Economic Research Center. | |||
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