The Global Recession’s Impact on Print
The post-recessionary environment
It’s clear going forward that the way we did business even a few years ago will not cut it in the post-recessionary graphic communications environment. It’s a small (global) world out there, and success in the future will require making it smaller still, by looking beyond our borders—or even on the other side of an ocean—for the most advantageous markets, partnerships and opportunities. It’s also a changing world, in terms of the technologies and print products most important to the end client. Yes, the global recession did make quite an impact on our industry. But if we consider these trends, the future holds much promise.