The Global Recession’s Impact on Print
Consider the BRICs
If you haven’t already, consider the BRIC nations of Brazil, Russia, India and China for business opportunities. Though their rates of growth will be slower than in the early part of the decade, these countries still stand out in the post-recession world as being among the fastest, and biggest, growing graphic communications industries in the next few years.
China, in particular, is expected to grow at an astronomical rate. Indeed, all the general signs of development are there: an increasing literacy rate (almost 91% in 2003, from 78% in 1990), a growing population (1.4 billion by 2014) and a gross domestic product that is predicted to nearly double between 2008 and 2014 (from $4.4 trillion in 2008 to almost $8.5 trillion by 2014). So it’s no surprise that China’s printing industry is forecast to increase from $57 billion in 2008 to $100 billion by 2014. If forecasts hold true, China will even overtake Japan in the next five years to become the second largest print market in the world.
India and Brazil will also boast sizeable print markets in the coming years. In 2009, the graphic communications industry in India was at $16 billion. It is expected to expand to $24 billion by 2014, a growth of nearly 49%. Brazil’s print market is predicted to expand by 38% from 2009 to 2014, to nearly $21 billion.
Russia’s printing industry, though not as strong as the other BRICs, remains a viable player as well, at about $8 billion in 2009. Russia’s print market is forecast to grow to almost $14 billion by 2014.
And, two other print markets show particular promise: Mexico and Indonesia. By 2014, Mexico’s print market is expected to hit $18 billion and be the eleventh largest in the world. Indonesia’s graphic communications industry, meanwhile, is predicted to grow by almost 45% between 2008 and 2014, to a little more than $8 billion.