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Top Line Results from the Survey:
• The majority of adult Americans (66 percent) do not want marketers to tailor online advertisements to their interests.
• When Americans are informed of three common ways that marketers gather data in order to tailor ads (what you do on the Website you are visiting, what you did on other Websites you have visited, what you do offline—for example, in stores) even higher percentages—between 73 percent and 86 percent—say they would not want such advertising.
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