Printing Rebirths — Finding True Love Again
Built new from the ground up, Brilliant Graphics’ facility features extensive use of wood to give its interior spaces a warm, inviting feeling.
After completing the sale to CGX, Tursack remained with the company for a year and benefitted from the tutelage of top executive Joe Davis, who provided insight that would later come in handy. For the time being, Tursack wanted to clear his head and spent 18 months shuttling back and forth between his home and Port-au-Prince, Haiti. It was there that Tursack spent one week per month working with a children’s school.
More and more Tursack gained the realization that he needed to get back to his roots. “(Haiti) was a great experience but, while I was home between trips, I really missed what I did,” he says. “It didn’t take much of a vacation to be relaxed and wanting to get back.”
Little did Tursack know how far back he would travel. It started out small with a fine arts business in his basement, Brilliant Studio, which provided exhibition prints for the likes of painters and photographers. The 4 a.m. nights prompted Tursack to hire one employee, and that freed him to do invitations and catalogs. Brilliant would do the prep work and Tursack would farm out the printing.
“I did not like being a broker at all,” Tursack recalls. “It sounded good. But the thought of putting your career, your money, your clients’ money and your reputation on the line every time you go to another printer—who certainly isn’t going to put into it what you put into it—started keeping me up at night.”
Back by Popular Demand
Instead of taking Ambien, Tursack built a post and beam barn and moved all of his equipment in there, along with a four-color Ryobi DI press. The plan was to do all the invitations and catalogs, along with four-pagers and direct mailers, on the Ryobi while jobbing out only the biggest gigs, since there wouldn’t be many. Within six months, he had two press shifts running.