RRD Unveils Content Creation Group
CHICAGO—RR Donnelley (RRD) has introduced its CustomPoint Solutions Group, comprising a suite of content creation, management and delivery services designed to help customers increase revenues and compress costs. Ann Marie Bushell, who most recently served as RR Donnelley’s executive vice president of marketing, was named group president.
“We are bringing together a unique set of resources that complement our traditional capabilities to deliver integrated, end-to-end solutions,” says Thomas Quinlan, RR Donnelley’s president and CEO. “Our CustomPoint Solutions Group offers collaborative strategies for creative and editorial content creation, multichannel marketing, proven e-subscription models and self-serve direct marketing.”
RR Donnelley has acquired Helium, Press+, 8touches and Nimblefish since December 2010. More than a million business users have registered profiles with the group’s CustomPoint online communication management system that is used to place self-serve orders for custom documents, direct response programs and other materials. RR Donnelley’s premedia capabilities include creative strategy and execution, photography services, digital asset management systems and more.
“CustomPoint Solutions’ capabilities offer unique value not only through innovative targeted solutions, but because they are closely integrated with RR Donnelley’s broader content delivery resources,” Bushell notes. “For example, we can help customers create editorial content, move it seamlessly into printed and digital formats, print it, repurpose it for online and mobile devices, facilitate delivery, and then help drive incremental revenues for our customer through increased online subscriptions.”
Last month, RR Donnelley also acquired New York-based Sequence Personal, a provider of proprietary software that enables readers to select relevant content to be digitally produced as specialized publications.