Envelope Mart USA/H.O.T Printing: The Ultimate Family Affair
Circa 1981, the Shapiro leadership team included (from left) Myron, Inez, Greg and Norm.
The current leadership of Envelope Mart USA/H.O.T. Printing & Graphics, shown from left: Myron G. Shapiro, Myron I. Shapiro, Greg Shapiro and Norm Shapiro.
The business was destined to succeed. Failure, according to Greg Shapiro, simply wasn’t an option. “There was a fear of failure,” he admits. “We worked hard and tried to keep our heads screwed on straight. We’ve certainly made some mistakes over the years, but none were fatal. And sometimes it only takes one mistake to blow away all the years of hard work.”
Thirty-five years later, H.O.T. Printing & Graphics and its brother firm, Envelope Mart USA, continues to make all the right calls along the way. The Shapiro brothers have honored their late mother’s legacy by growing the company in new and exciting directions. Ten acquisitions, in tandem with organic growth, have enabled the Shapiros to surpass the $20 million mark in annual sales. The company occupies 100,000 square feet of space at three locations (five buildings total) in and around Toledo, and the combined entities employ 130 people. It’s a far cry from Inez Shapiro’s home-based typesetting business.
Commercial Printing Operation
The H.O.T. segment of the business is a commercial printing operation backed by 40˝ and 29˝ Heidelberg sheetfed offset presses, producing full-color marketing literature for Fortune 500 firms, advertising agencies and nonprofits. It counts manufacturers, health care providers and colleges/universities among its clients.
Complementing the Heidelbergs are two Kodak NexPress color digital presses, a trio of wide-format printing devices and a full bindery. And, while the printing side of the business continues to grow, it represents just a quarter of the firms’ combined revenues. A lion’s share of the dollars is generated by Envelope Mart.
A national, wholesale-to-the-trade envelope printer and converter, Envelope Mart USA boasts five converting machines and a dozen Halm Jet presses to generate a staggering six million to eight million envelopes per day. Acquired in one of the Shapiros’ earliest deals, the company really began to pick up momentum roughly six years ago, when it added converting to the mix.