Graphcom Acquires Frederick Gorilla Magazine
GETTYSBURG, PA—March 19, 2012—Graphcom Inc., a G7 Master Printer and full-service marketing and publishing firm, has acquired Frederick Gorilla magazine from All Saints Publishing of Frederick, MD. The acquisition expands Graphcom’s successful publishing business segment and provides opportunities to further develop its presence within the Frederick community.
In making the announcement, Graphcom President Matt Livelsberger, a resident Frederick for more than 13 years, said, “We’re very excited to bring the Frederick Gorilla into our family of publications. Frederick has been an important part of our business for many years and the place that I chose to raise my family. I was immediately impressed with the smart, engaged audience that the Frederick Gorilla quickly commanded in less than one year.
“Graphcom recognizes the importance of providing a medium that allows Frederick area residents to engage in honest, open dialogue about issues that impact their daily lives. We are committed to continuing to deliver the authenticity—Frederick Gorilla’s hallmark—that readers have come to expect in each issue.”
Frederick Gorilla’s core subject areas focus on business, life and politics in Frederick. Given its distinctly sharp focus on these core subject areas, Frederick Gorilla is distinct from, yet complementary to, titles in Graphcom’s existing publishing business. Frederick Gorilla appeals to a wide variety of readers from diverse occupations and walks of life in Frederick.
Additionally, the core subject areas provide Graphcom significant opportunities to couple the company’s in-house editorial, advertising and marketing industry experts with its state-of-the-art print, digital and online media technologies. These capabilities will allow Graphcom to continue to deliver the same high quality, well researched, timely information about Frederick city, Frederick County and surrounding municipalities that Frederick Gorilla readers have already come to expect from the magazine.
Frederick Gorilla magazine was launched in August 2011 by Pattee Brown and Harby Tran. Its editorial emphasis was driven from the philosophy that hyper-local journalism is the future of publishing. The gorilla in its title reflects the magazine’s approach to citizen journalism in the Frederick community: “Be vocal. Seek knowledge. Decide for yourself. Speak your truth. Be the Gorilla.”