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September 2010

Print in the Mix
Print Ads Top Source for Back-to-School Shopping

The National Retail Federation's "2010 Consumer Intentions and Actions Back to School" survey, conducted by BIGresearch, finds that the combined K-12 and college spending for 2010 will reach $55.12 billion, serving as the second biggest consumer spending event for retailers behind the winter holidays.

The average American family with school-aged children will spend $606.40 on clothes, shoes, supplies and electronics, compared to $548.72 last year, and close to the $594.24 in 2008. Total spending on children in grades K-12 is expected to reach $21.35 billion.

The average college student's family will spend $616.13 on new apparel, furniture for dorms or apartments, school supplies and electronics. Students and their families spent only slightly more last year ($618.12). Total spending on back-to-college merchandise is expected to reach $33.77 billion.

The economy continues to play a role in back-to-school preparations. Consumers are doing their homework—comparative shopping using coupons more, circulars and newspaper ads leads online for back-to-school and back-to-college purchase decisions.

To read this Print in the Mix Research Summary and other print market research studies, go to Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (
Dayton, OH-based Industramark, a Standard Register business unit, has hired David Warns as vice president of sales. He most recently served as a zone sales leader for AutoZone's commercial (B-to-B) business.

Padgett Printing press operator Benito "Benny" Paredes recently celebrated his 30th anniversary with the company. A celebration was held to honor Paredes and recognize his commitment and hard work.

George Meding has joined the sales team at Hauppauge, NY-based Disc Graphics. Prior to joining Disc Graphics, he developed and managed packaging sales to Disney, Universal and Sony Pictures during a 30-year career.

Keller-Crescent Co., a Clondalkin Group Co., has selected Jim Franklin as vice president of operations at the corporate level overseeing six facilities. He most recently served as vice president of operations at the company's Greensboro, NC, facility.

John Woolverton is the new general manager at Maywood NJ-based Dolce Printing. Woolverton formerly worked for Earth Thebault as director of production and scheduling.

At Wright Business Graphics of California, (a subsidiary of Wright Enterprises, Portland, OR), Robert Schluter has been named director of sales, commercial division, at the company's Chino, CA, facility. He is now responsible for managing all of the company's commercial printing sales initiatives for the Southern California region. Prior to joining Wright Business Graphics, he was the owner and president of Holiday Printing.

Shane Faubert is the new director of cross-media services at Montvale, NJ-based Mann & Co. He formerly served as director of digital services with Hammer IQ.

Cathedral Corp., Rome, NY, has hired mailing industry veteran Kimberley Waltz as its vice president for postal affairs and business development.

At Bellmawr, NJ-based Evergreen Printing, Jack McFalls is the new postpress manager. He most recently served as bindery manager at Fry Communications.

The Printing Association of Florida (PAF) has named James Mayes Jr., president of Colorcraft of Virginia, a recipient of the 2011 Graphic Arts Leaders of the Americas (GALA) Award.

Proforma announced five new company owners within its network. New members include: Barbara Butler, Proforma Promotions Remembered, Plano, TX; John Costanzo, Proforma Full Circle, Clinton, NY; Patrick Doughty, Proforma Prime Services, Edmond, OK; Mark, Michael and Sheryl Gibson, Proforma The One Source, Bradenton, FL; and Steve Sheard, Proforma Solutions-N-Print, Winter Springs, FL.

The 2010-2011 board of directors of the Printing and Graphics Association MidAtlantic (PGAMA) was installed recently. They are Steve Bearden (chairman), president and CEO of Linemark Printing and Linemark Digital; Rusty Coolidge (vice chairman/treasurer), president of Chroma Graphics; and Patricia Crowe (secretary), president of Art Litho Printing Solutions.

Dayton, OH-based WorkflowOne has selected David Buckley as its new vice president of marketing. He reports to William Antoskiewicz, executive vice president of strategy, marketing and customer services. PI



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