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September 2011

Print in the Mix

Nielsen Study Reveals Shoppers Prefer Paper

New research from Nielsen examining the benefits of print and digital inserts and other forms of retail advertising were presented at Nielsen's U.S. Consumer 360 Conference. Research findings shared:

Close to 70 percent of shoppers say they look at printed paper material either mailed to the home (67 percent) or in newspapers (69 percent) at least once per week in their quest for sales and promotions.

The only digital tactic that matches printed paper's weekly reach is e-mail (67 percent). Far fewer people are looking to sales and product information from digital methods like social media sites (45 percent) or from smart or mobile phones (39 percent). Nielsen states that while consumers prefer print, the weekly usage conversion rates from digital are strong.

Shoppers want print and digital in the future. Nearly 90 percent of consumers say they want their print advertising in the future; more than 70 percent want e-mail and traditional Websites; and about one-third are interested in social and smart phone advertising applications.

How Shoppers Want to Receive Advertisements in the Future

To read this Print in the Mix Fast Fact and other print market research studies, go to Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (
Printscape Imaging and Graphics, Pittsburgh, has promoted Darin Smith to director of strategic planning. He had previously served as production manager and coordinator since 2007. Jared Lioi has been hired as color coordinator, responsible for overseeing digital print production for all five Printscape locations.

At UNIMAC Graphics, in Carlstadt, NJ, Frank Siega has been tapped as president of UNIMAC's Packaging Group folding carton division; and Balla Murillo is the new packaging specialist.

Three new appointments have been made at Dayton OH-based WorkflowOne. Tim Tatman has been promoted to the position of CEO, succeeding Dean Truitt; Ed Riguardi is the new director of strategic accounts; and Kelly Whitt has been promoted to vice president of human resources.

Waunakee, WI-based Suttle-Straus Inc. has promoted Ted Straus to executive vice president and COO, responsible for the overall operations of the company. He is the fourth generation of the Straus family to hold a leadership role in the organization.

At Voorhees, NJ-based AFL Web Printing, Joseph Cavone has been named vice president of sales and marketing. Robert Walters, formerly vice president of sales and business development manager, has been promoted to vice president.

GLS Cos., Brooklyn Park, MN, has tapped Jayme Wisely as executive vice president.

The XMPie Users Group has launched a new Website ( to increase online collaboration, as well as offer new and improved networking and education functionality to its members.

Morrisville, NC-based digital printing company Southport Graphics has hired Chris Wallace as vice president of sales and marketing.

Proforma announced 11 new companies within its network. New members include: Thad Larson, Proforma Big Sky Branding, Missoula, MT; Eric Morrison, Proforma Morrison Marketing, La Puente, CA; Jimmy Thornton, Proforma Big Time Branding, Magnolia, TX; Alex Butzow, Proforma Panther Marketing, Mississauga, ON; Randy and Tina Pritchard, Proforma Results Group, New Smyrna Beach, FL; Tom Weisenburg, Proforma Wise Label, Rochester, NY; Charles Leshan, Proforma Mosaic Marketing, Ann Arbor, MI; Cindy Lyskawa, Proforma Great Lakes Business Builders, Traverse City, MI; Jim Higgins, Proforma Branding Excellence, Yonkers, NY; Jermaine and Deonandrea Mondaine, Proforma Mondaine Marketing & Media, Muskogee, OK; and Ron and Carol Bright, Proforma Priority Enterprises, Poughkeepsie, NY.

Worzalla Publishing, located in Stevens Point, WI, has named Kris Koch vice president of operations. Koch joins Worzalla from Allied Bindery, where he served as president.

Adam Avrick, president of Design Distributors, Deer Park, NY, has assumed the role of chairman of Printing Industries of Long Island (PIA-LI). Avrick has served for two years on the board of directors of Printing Industries Alliance (PIA) and has taken on the additional responsibility of heading up its regional group of member firms sited on Long Island.

Thomson-Shore, Dexter, MI, has hired Ken Fultz as its new vice president of operations and distribution. Fultz comes to Thomson-Shore from Mazer Corp., where he held several positions during his 30-year career with the company.

Don Curtis is the new quality and continual improvement manager at the HardingPoorman Group based in Indianapolis. Curtis previously served at Pratt Corp. PI



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