eMarketer finds that “marketers seem more focused on delivering brand messaging or on list-building.”
A September survey by the Association of Strategic Marketing of U.S. marketers who used QR Codes found that two-thirds of the codes delivered product information, while less than one-quarter delivered discounts.
To read the entire Print in the Mix Fast Fact and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org). Also, visit The Print Council Resource Center for additional studies, papers and video content.
Dale Heide has been promoted to director of information technology and is now part of the Executive Leadership Group at Worzalla in Stevens Point, WI.
Tanya Erickson, AFL Web Printing‘s director of customer integration in Voorhees, NJ, has been elected as industry co-chair of the South Jersey Postal Customer Council. Also, Michele Nesbihal has been appointed to the newly created position of vice president of sales and operations, reporting to Bob Walters, vice president of major accounts.
Wright Enterprises, parent company of Wright Business Graphics and Wright Imaging, has selected Mike Zinder as general manager of the company’s Kent, WA, facility. He comes to Wright from Emerald City Graphics, a division of Consolidated Graphics, where he served as vice president of operations.
The Printing Industries of America announced John Berthelsen, president and CEO of Waunakee,WI-based Suttle-Straus Inc., as the recipient of its 2012 Lewis Memorial Lifetime Achievement Award. Berthelsen will be presented with the award during PIA’s Fall Administrative meetings Nov. 9-11 in Spokane, WA.
The National Association for Printing Leadership (NAPL) has named John Saxton, president and CEO of The Sheridan Group, located in Hunt Valley, MD, as the recipient of its 2012 Walter E. Soderstrom Award. PI