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PRINTER news

October 2010

Print in the Mix

Social Media Is Not Major Source for Recommendations, Purchases

According to ForeSee's "2010 American Customer Satisfaction Index E-Business Report," which examines trends in customer satisfaction with e-business industries, social media is not found to be a significant source of product recommendations or purchases for most American Internet users. More than eight out of 10 surveyed say they do not seek out product recommendations from these sources.

Do you seek out recommendations for products or services on this site?

Social Media Site — Yes / No
Facebook — 16% / 84%
MySpace — 14% / 86%
Youtube — 17% / 83%

Even fewer surveyed users have actually purchased a product or service based on a social media recommendation. YouTube leads the four social media sites in this area (14 percent), while MySpace is at the bottom of this ranking (8 percent).

Have you ever purchased products or services that were recommended to you on this site?

Social Media Site — Yes / No
Facebook — 12% / 88%
MySpace — 8% / 92%
Youtube — 14% / 86%

To read this Print in the Mix Research Summary and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).


J
ohn Vento, one of the earliest Proforma owners, has died at the age of 78. Joining Proforma in 1988, Mr. Vento played an active role in the company, becoming a member of Proforma's first Million Dollar Club, the first member of Proforma's Multi-Million Dollar Club and serving as a pioneer for the Proforma Owner Advisory Council (OAC).

Niles, IL-based Specialty Print Communications (SPC) has selected Bill Mattran as its new senior vice president of business development. Mattran formerly worked for Production Solution Associates (PSA), as well as RR Donnelley at both its Tech Web and Banta divisions.

Dodd Communications, a Miami-based division of Nationwide Graphics, has tapped Richard Sierra, a 44-year industry veteran, as president. He most recently served as division president and director of sales at National Communications in Miami. Additionally, Graphics West, another division of Nationwide Graphics, named Robert Madison president of its Las Vegas-based facility. Madison previously served as president at Creative Press.

 

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