PRINTER newsOctober 2010
Print in the Mix
Social Media Is Not Major Source for Recommendations, Purchases
According to ForeSee's "2010 American Customer Satisfaction Index E-Business Report," which examines trends in customer satisfaction with e-business industries, social media is not found to be a significant source of product recommendations or purchases for most American Internet users. More than eight out of 10 surveyed say they do not seek out product recommendations from these sources.
Do you seek out recommendations for products or services on this site?
Facebook — 16% / 84%
MySpace — 14% / 86%
Youtube — 17% / 83%
Even fewer surveyed users have actually purchased a product or service based on a social media recommendation. YouTube leads the four social media sites in this area (14 percent), while MySpace is at the bottom of this ranking (8 percent).
Have you ever purchased products or services that were recommended to you on this site?
Social Media Site — Yes / No
Facebook — 12% / 88%
MySpace — 8% / 92%
Youtube — 14% / 86%
To read this Print in the Mix Research Summary and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).
John Vento, one of the earliest Proforma owners, has died at the age of 78. Joining Proforma in 1988, Mr. Vento played an active role in the company, becoming a member of Proforma's first Million Dollar Club, the first member of Proforma's Multi-Million Dollar Club and serving as a pioneer for the Proforma Owner Advisory Council (OAC).
Niles, IL-based Specialty Print Communications (SPC) has selected Bill Mattran as its new senior vice president of business development. Mattran formerly worked for Production Solution Associates (PSA), as well as RR Donnelley at both its Tech Web and Banta divisions.
Dodd Communications, a Miami-based division of Nationwide Graphics, has tapped Richard Sierra, a 44-year industry veteran, as president. He most recently served as division president and director of sales at National Communications in Miami. Additionally, Graphics West, another division of Nationwide Graphics, named Robert Madison president of its Las Vegas-based facility. Madison previously served as president at Creative Press.
Ulysses Nunn has joined Foster Printing Service, Michigan City, IN, as its new plant manager. Nunn previously held positions at Argus Press as plant manager and has taught graphic arts communications at Kennedy King College.
At Greenville, SC-based growll.com, Jamie Younginer, the online printer's e-commerce division customer service representative, has become the first company employee to attain Mailpiece Design Professional certification through the U.S. Postal Service (USPS).
Public Printer Robert Tapella has appointed Herb Jackson acting chief management officer for the U.S. Government Printing Office (GPO). Succeeding Janet Sansone, Jackson now oversees support organizations at the GPO that include: Human Capital, Finance & Administration, Information Technology & Systems, Acquisitions, Labor Relations, Security Services and Safety & Environmental Services, while also maintaining his position as the agency's chief acquisition officer.
The 2010-2011 board of directors of the Printing Industries Association of San Diego (PIA/SD) was installed recently. It includes: chairman, Greg Gould, president of EyeComm; vice chairman, Dave Pauley, president of Neyenesch Printers; and secretary and treasurer, Brad Reimers, president of SOS Printing. Chris Hamm, president of Tabs etc., is the immediate past chairman.
Baltimore-based Victor Graphics has added Dominick Petrellese to its sales team. Petrellese is now responsible for growing the company's sales in the New York/New Jersey region. He previously held sales positions with Port City Press and Hamilton Press.
EPI Marketing Services, a full- service printing and marketing services provider, has hired Michael Medved as executive vice president of sales for its facility in Livonia, MI.
To better serve its clients on the West Coast, Carlstadt, NJ-based Pictorial Offset has opened an office in Los Angeles, and has hired Steve Mahr, an industry veteran of more than 25 years, as senior vice president and head of West Coast sales and operations.
Four new appointments have been made at Pronto, a direct marketing production house based in Miami Gardens, FL. Dennis Damio has been tapped as the company's new CEO. Cynthia Elliot has been selected as marketing manager. Andrew Diamond has joined as controller. Mayra Marquez is the newest member of the company's customer service team.
Diversified Global Graphics Group (DG3), Jersey City, NJ, has chosen John Tenwinkel as the new vice president of digital and distribution services for its North American business. Tenwinkel is also responsible for leading the company's Green Team. PI