Print in the Mix

Catalogers Are Embracing Personalization

According to Multichannel Marketing Magazine’s “2010 Outlook Survey: Catalogs,” merchants seem to be embracing personalization of catalogs as part of their effort to effectively market and increase sales.

The survey found that more than a quarter (28 percent) of catalogers surveyed in early 2010 were using variable data printing (VDP) to customize catalogs—and close to 21.5 percent surveyed were actively considering utilizing VDP to personalize catalogs this year.

In addition, of those respondents currently employing VDP, 35 percent said they planned to create customized catalogs for specific customer segments in 2010, and another 29 percent were considering it.

To read this Print in the Mix Fast Fact and other print market research studies, go to Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (

Thomas Quinlan, president and CEO of RR Donnelley, has been named the recipient of the 2011 Prism Award presented annually by New York University (NYU). The award will be presented during the 25th Prism Award luncheon June 21st at Gotham Hall in New York City. Proceeds of the luncheon help fund student scholarships, as well as student and program support, for the NYU-SCPS Graphic Communications management and technology graduate program.

The 2011 officers of Printing Industries of America were installed recently. They include: chairman of the board, Michael Keene, president and CEO of The John Roberts Co.; first vice chairman, Laura Lawton-Forsyth, president of Lawton Printing and File-EZ Folder; second vice chairman, Timothy Burton, chairman and president of Burton & Mayer; secretary, Jeff Ekstein, president and CEO at Willow Printing Group; treasurer, Hal Slager of Trico Graphics, who will continue his term; and immediate past chairman, William Gibson of Trico Graphics. In other news, the PIA named Janet Green, CEO of Greens Printing and a 2009 Printing Impressions/RIT Printing Industry Hall of Fame inductee, as the recipient of the 2010 Lewis Memorial Lifetime Achievement Award.

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