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January 2011

Print in the Mix

Catalogers Are Embracing Personalization

According to Multichannel Marketing Magazine's "2010 Outlook Survey: Catalogs," merchants seem to be embracing personalization of catalogs as part of their effort to effectively market and increase sales.

The survey found that more than a quarter (28 percent) of catalogers surveyed in early 2010 were using variable data printing (VDP) to customize catalogs—and close to 21.5 percent surveyed were actively considering utilizing VDP to personalize catalogs this year.

In addition, of those respondents currently employing VDP, 35 percent said they planned to create customized catalogs for specific customer segments in 2010, and another 29 percent were considering it.

To read this Print in the Mix Fast Fact and other print market research studies, go to Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (

Thomas Quinlan, president and CEO of RR Donnelley, has been named the recipient of the 2011 Prism Award presented annually by New York University (NYU). The award will be presented during the 25th Prism Award luncheon June 21st at Gotham Hall in New York City. Proceeds of the luncheon help fund student scholarships, as well as student and program support, for the NYU-SCPS Graphic Communications management and technology graduate program.

The 2011 officers of Printing Industries of America were installed recently. They include: chairman of the board, Michael Keene, president and CEO of The John Roberts Co.; first vice chairman, Laura Lawton-Forsyth, president of Lawton Printing and File-EZ Folder; second vice chairman, Timothy Burton, chairman and president of Burton & Mayer; secretary, Jeff Ekstein, president and CEO at Willow Printing Group; treasurer, Hal Slager of Trico Graphics, who will continue his term; and immediate past chairman, William Gibson of Trico Graphics. In other news, the PIA named Janet Green, CEO of Greens Printing and a 2009 Printing Impressions/RIT Printing Industry Hall of Fame inductee, as the recipient of the 2010 Lewis Memorial Lifetime Achievement Award.

Two appointments have been made at Elk Grove Village, IL-based Phoenix Binding Corp. Len Isbell now oversees the saddlestitching and folding departments. Scott Isbell has been named sales and marketing manager.

The Printing Industries of New England named Barb Pellow its 2010 Industry Influencer Award recipient. Pellow, the group director of market research and strategic consulting firm InfoTrends, was recognized for her work in helping printing and graphic communication companies develop multimedia strategies.

Two award winners were recognized by the Printing Industry of Illinois/Indiana Association. Lynne Churchill, majority owner of Miles Printing on Plastics, and management team member at Harding Poorman Group, Indianapolis, received the 2010 Distinguished Print Professional award. The National Group, Lafayette, IN, was the 2010 Corporate Award recipient.

Jim Host, founder of Host Communications and Printing (now IMG College), has been inducted into the Kentucky Entrepreneur Hall of Fame. Host is recognized for transforming Host Communications into a leading U.S. college sports marketing firm.

Three new appointments have been made at Vancouver, BC-based Metropolitan Fine Printers. Travis Evans and Greg Iftody have been hired as senior account executives; and Luciano Bruschetta has been designated as senior production planner. PI



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