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Printer News

January 2012

Print in the Mix

Consumers Not Yet Sold on the Value of QR Codes

Strategic marketing firm Russell Herder conducted an online survey of more than 500 male and female U.S. consumers, representing various ages, to gain insight into awareness levels of QR codes and attitudes towards their use.

Select findings from The QR Question:

• Overall, 72 percent of consumers say they have seen a QR code, yet nearly 30 percent of these respondents do not know what it is. Furthermore, nearly one in five consumers who regularly go online via their mobile phone do not know what a QR code is.

• Nearly four in five of those who have scanned a QR code have done so more than once.

• Less than one in three (31 percent) of those who have scanned QR code promotions say that what they receive in return is “always” or “usually” worth their time. More than half (52 percent) of repeat scanners say that “sometimes” what they receive in return is worth the effort, while a combined 17 percent say it is rarely or never worth the time that they spent.

To read the entire Print in the Mix Fast Fact and other print market research studies, go to Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.

The 2012 officers of Printing Industries of America were installed recently. They include: chairman, Laura Lawton-Forsyth, president of Lawton Printing; first vice chairman, Timothy Burton, chairman and president of Burton & Mayer; second vice chairman, Jeff Ekstein, president and CEO, Willow Printing Group; secretary, David Olberding of Phototype; treasurer, Michael Wurst, CEO of Henry Wurst Inc.; and immediate past chairman, Michael Keene, president and CEO of The John Roberts Co. In other news, the PIA named Michael Marcian Sr., chairman and CEO of Corporate Press, Lanham, MD, as its Lewis Memorial Lifetime Achievement Award recipient.

Brad Koch has been promoted to national sales director at Madison, WI-based Webcrafters Inc. He replaces Dana Kitson, who has retired after 42 years of service with the company.

Terry Simpson, quality assurance supervisor at the Flottman Co., Crestview Hills, KY, was recently honored for his 14th year of coordinating the collection and distribution of food, gifts and financial support to less fortunate families in Northern Kentucky and Cincinnati.

Jim Tepper, president of the Printing Industries of New England (PINE) since 1990 and an employee of the association since 1976, is retiring in April. Charles Parker, former owner of Odyssey Press, has been named his successor.

Two new appointments have been made at Rochester, NY-based Monroe Litho. Wayne Didas has been hired as vice president of business development and a member of the company's executive team. Maria Infield has joined as an account executive responsible for the Upstate and Western New York areas.

Several announcements have been made at Manchester, CT-based Allied Printing Services. John Sommers has assumed the role of chairman, CEO and COO; John Sommers Jr. has been named president and business development officer; and Robert Sternau has joined in the newly created position of vice president, director of sales and marketing.

Dayton, OH-based Think Patented has hired Mark McIntosh as its new strategic programs specialist for national accounts.

The Great Lakes Graphics Association (GLGA)—formed from the merger between the Printing Industry of Illinois/Indiana Association and Printing Industries of Wisconsin—has installed its 2012 officers. They include: chairman, John Berthelsen, Suttle-Straus Inc., Waunakee, WI; vice chairman, Steve VanderVeen, ABS Graphics, Addison, IL; secretary, Gregory Schiefelbein, KBA North America; and treasurer, James Sandstrom, HM Graphics, West Allis, WI. PI



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