Combined Customer Expo Draws Big Crowds
August 2003
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WESTAMPTON, NJ—In another positive sign that things are turning around for the better in the graphic arts, a special customer expo conducted here recently by MBO America and Muller Martini attracted more than 250 participants.
Held in early June at MBO America's Westampton headquarters, the exposition was attended by key executives and technicians from facilities that operate or plan to run binderies. Their focus was on a variety of finishing solutions that were operated continuously throughout the event.
Werner Naegeli, president and CEO of Muller Martini, headed the team representing his company at the event. "It's always great to meet face-to-face with bindery professionals to discuss the challenges they're facing and propose solutions," he declares. "An event like this gives you the chance to do that without the time pressures that typically limit your dialog during a sales call or a big trade show."
Hans Max, president and CEO of MBO America, agrees. "With our folding and mailing systems, and Muller Martini's stitching and perfect binding systems, we assembled one of the most productive binderies in the world for our customer expo," he says. "The participants I talked with were very impressed with the capabilities of these advanced systems and they wanted specifics on putting the innovations to work for them."
Muller Martini presented its new AmigoDigital, a perfect binding system designed to meet the high-end finishing needs of both digital printers and sheetfed offset facilities that require short-run book manufacturing solutions.
AmigoDigital's zero-makeready capabilities turned more than a few heads. The system's built-in measuring table utilizes the precision of laser beams to ascertain the dimensions of the book it is about to finish. All the operator has to do is give the OK, and the AmigoDigital inputs the parameters. Through the use of servos, it adjusts every setting to the correct size and specification.
Also at work during the customer expo was Muller Martini's newest saddle stitching system—BravoPlus—which brings high-volume saddle stitching advancements to facilities that concentrate on short-to-medium runs. The BravoPlus worked in conjunction with MBO's BA-700 automatic banding delivery running a two-up job at the event.
In addition to the BA-700 delivery, MBO America ran a wide range of folding, mailing, cutting and binding solutions. They included:
* An MBO Perfection folder demonstrated how its Navigator operating system—with touchscreen, Rapidset and Datamanager—automates makereadies.
* A remote access link was established with a Perfection folder with Navigator at A.J. Images in Roselle, NJ. MBO technicians used the connection to demonstrate how they can monitor and review live production data and check equipment set up to maximize their customers' productivity.
Held in early June at MBO America's Westampton headquarters, the exposition was attended by key executives and technicians from facilities that operate or plan to run binderies. Their focus was on a variety of finishing solutions that were operated continuously throughout the event.
Werner Naegeli, president and CEO of Muller Martini, headed the team representing his company at the event. "It's always great to meet face-to-face with bindery professionals to discuss the challenges they're facing and propose solutions," he declares. "An event like this gives you the chance to do that without the time pressures that typically limit your dialog during a sales call or a big trade show."
Hans Max, president and CEO of MBO America, agrees. "With our folding and mailing systems, and Muller Martini's stitching and perfect binding systems, we assembled one of the most productive binderies in the world for our customer expo," he says. "The participants I talked with were very impressed with the capabilities of these advanced systems and they wanted specifics on putting the innovations to work for them."
Muller Martini presented its new AmigoDigital, a perfect binding system designed to meet the high-end finishing needs of both digital printers and sheetfed offset facilities that require short-run book manufacturing solutions.
AmigoDigital's zero-makeready capabilities turned more than a few heads. The system's built-in measuring table utilizes the precision of laser beams to ascertain the dimensions of the book it is about to finish. All the operator has to do is give the OK, and the AmigoDigital inputs the parameters. Through the use of servos, it adjusts every setting to the correct size and specification.
Also at work during the customer expo was Muller Martini's newest saddle stitching system—BravoPlus—which brings high-volume saddle stitching advancements to facilities that concentrate on short-to-medium runs. The BravoPlus worked in conjunction with MBO's BA-700 automatic banding delivery running a two-up job at the event.
In addition to the BA-700 delivery, MBO America ran a wide range of folding, mailing, cutting and binding solutions. They included:
* An MBO Perfection folder demonstrated how its Navigator operating system—with touchscreen, Rapidset and Datamanager—automates makereadies.
* A remote access link was established with a Perfection folder with Navigator at A.J. Images in Roselle, NJ. MBO technicians used the connection to demonstrate how they can monitor and review live production data and check equipment set up to maximize their customers' productivity.
Companies Mentioned:
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A Field Guide to Folding
Introduction to Graphic Communication
