Colorwheel Printing?Wheeling and Dealing in Indy
Peers held Bippus Printing in high regard. All around Indianapolis, printing companies would outsource work to Bippus, knowing that the jobs would receive expert care. Bippus was a name they could trust.
"We were always known as a printer's printer," says President Paul Bippus Jr.
This position, while impressive, wasn't enough for Bippus Printing. Not content to serve only printers, the organization decided it was time to market its services directly to print buyers. That meant a different approach to business.
Bippus chose a new name, a new logo. The new name?
Colorwheel Printing. The new logo? A bright wheel, spinning with all the colors of the rainbow, leaning forward like a tire tearing into asphalt.
The logo sends a clear message: Colorwheel can print any color under the sun—quickly.
That wasn't always the case. Up until a decade ago, Colorwheel only printed one- and two-color jobs. The company upped its color ante in the late '80s with the addition of a six-color, 28˝ Akiyama 628 sheetfed press. Now Colorwheel turns out brochures and publications shining with CMYK and spot colors.
Colorwheel still outputs one- and two-color jobs on MAN Miehle and Hamada sheetfed presses. However, the family-owned company bears little resemblance to the business Paul Bippus Sr. opened in 1965. The original Bippus Printing fit snugly in a small storefront; Colorwheel now sprawls across a spacious 22,000-square-foot facility.
The company's work force has also gotten bigger over the past three decades. It now employs 20 people, including two of Paul Sr.'s sons (Paul Jr. and Mike) and a daughter (Kelly). That's something the founder never intended.
Now retired, Paul Sr. didn't want his children to follow in his footsteps. He was afraid that work-related squabbles would turn the siblings against each other.
"Working in a family business can strain family relations," Paul Jr. notes.