Coloredge Partnered with EFI to Fast-Track Its Recovery from Hurricane Sandy

NEW YORK/FOSTER CITY, CA—Dec. 19, 2012—According to Terry A. Tevis, CEO and president of Coloredge, “EFI has stepped up to help us with this amazingly fast recovery from the Hurricane Sandy damage at our Carlstadt, NJ, facility.” The coast-to-coast provider of visual branding solutions turned to EFI for the replacement of several wide-format digital printing presses damaged by the storm. Working with a trusted vendor and partner expedited the replacement of the damaged presses, Tevis said.

Jeb Ball, Coloredge’s executive vice president and COO, added, “We have a long relationship with EFI personnel from top to bottom. When the flooding occurred, we reached out to EFI and asked if they could expedite every part of the new equipment process—from orders to shipments, right through to installations. We needed to be back to full-production levels on the fastest possible timetable.”

Frank Mallozzi, EFI’s senior vice president of Worldwide Sales and Marketing, commented, “Once we heard of the request, we immediately authorized it. I am a born New Yorker and have family back East that was also affected by the hurricane, so needless to say I had total empathy.

“More important than my personal feelings is the strong core belief of our company that everything we do is customer-focused. This was an excellent opportunity to put that into practice. EFI is committed to our customers, and had an established long-term relationship with Coloredge.”

Equipment replaced by EFI included two GS3250 LX printers and one GS5000R printer, along with several peripheral features and products.

Tevis summed the experience up by saying, “EFI’s expeditious handling of our new equipment—along with the generous competitors who opened up their doors to us in the days after the hurricane—was truly remarkable. Our redundant equipment and services in our multiplant configuration of Atlanta, Los Angeles and Carlstadt, NJ, operations allows us to move work and skilled production personnel between locations. In situations like this, it was also a key factor to our recovery success. Couple that with the performance of our remarkable employees and understanding customers, it permitted us to meet our critical deadlines and return to our normal production efficiency.”

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