COLOR COPIERS & DUPLICATORS — Creating Color that Clicks

* Some popular office software—especially Microsoft Word and PowerPoint—can be difficult to process through four-color, PostScript-based workflows. One workaround that has developed is for shops to output the file to a desktop printer and then recapture the document for volume production.

* Information often needs to be updated in existing printed pieces. Before a major revised printing is done, the current piece can be scanned and edited on a color copier for output in smaller quantities.

Reproduce Fine Lines

While it is true that most documents today are created digitally, that doesn’t mean the file is always readily available, points out Dino Pagliarello, product marketing manager for color at Minolta Corp. in Ramsey, NJ. A case in point, he says, are a competitor’s marketing pieces that a company may wish to share with its sales and marketing staff. “In addition, some artists and graphic designers still prefer to work with hand-drawn illustrations and layouts,” Pagliarello notes. A color copier can easily reproduce the fine lines and colors, he says.

Scanning hardcopy documents to a file is the biggest use being made of the integrated platen in color copiers from Konica Business Technologies, reports Stephen Jones, vice president of color operations at the Windsor, CT-based manufacturer. “The file is then brought back into the computer for editing or merging with other elements before it is reprinted,” he explains.

While it’s for a different set of reasons, digital duplicator manufacturers also must deal with the issue of properly positioning their products in the marketplace. RISO Inc. has taken the step of formerly referring to its products as “digital presses” and not duplicators, says Anne Barrett, marketing manager at the Danvers, MA-based supplier. The company’s machines can provide spot color printing at 7,200 iph for as little as a third of a cent each, she notes.

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